A Completely New Kind of Swimsuit – StepIn2Now Swimwear
July 17, 2014 | By Jennifer Cermak
Another record setting day in the Midwest, and I find it hard to be excited about swimwear when our high temperature of mid-July day may hit 60. So instead of thinking about soaking up some (non-existent) sunshine, I begin to ponder function.
StepIn2Now Swimwear is a new company that offers solution styling geared toward people with arthritis. The genius of the swimsuit is that it is a two-sided design that allows its users to simply step in to it. No twisting, no turning, no bending, and no pulling up the back. The end result is a pain-free put on and take off experience for someone troubled with arthritis and other debilitating conditions.
The suit is constructed with Italian nylon & lycra complete with UPF 50+, and boosts deep solid colors. The 4 color collection is available size 6 to 14, with plus sizes available late this summer.
It is a simple suit, with princess seaming down the front of each panel, and a light shelf bra with removable foam cup lining. The suit fit test on cup sizes B to D went quite well, and was (as expected) incredibly easy to put on, and to take off. It reminds me a little of the leotards I wore in mini gymnastics, but function is the reigning queen with this swimsuit. I understand the need of a solution solver such as this, and hope that it brings many people a little more ease with their daily lifestyle.
SWIMWEAR BRIEFS Jennifer Cermak owns and operates the Midwest’s largest independent swimwear boutique, Nani Nalu Beachwear Boutique. Her swimwear shopping expertise has helped thousands of women through what many believe is one of the most traumatic shopping experiences in the retail industry. Assisting women in finding the perfect fit keeps Jennifer on her toes as a buyer, trend curator, and fit expert. Swimwear is lingerie you wear out in public so it needs to fit, flatter, function, and most of all be fashionable! The year round in-store consumer experience gives her awareness to customer demands; which Jennifer takes to other brands as a consultant. She develops new silhouettes and tests fit samples to ensure what goes to market is ready and worth buying.